Who we are − and why we care

Since opening our doors in 1989, we’ve grown into New Zealand’s largest life insurance company, providing personal and business insurance, health insurance, home loan, investment and superannuation products to more than 650,000 customers.

Right from the start, Sovereign was different. We introduced the New Zealand market to a new style of life insurance company, being the first to sell life insurance exclusively through financial advisers. This provided our clients with expert advice, maximum choice and personalised service.

Taking the lead is what we encourage our customers to do in their own lives, and what we practise ourselves. A passion for innovation and continuous improvement drives our business, and sets us apart. If there’s a better way of doing things, for our customers, our staff, and our community, we try to find it.

Our vision – ‘Beyond the expected…™’ – demands that we have a plan; not only for the next few years but also for generations to come.

We’ve embraced sustainability as a guiding principle that will help us prepare for the future and the challenges that we’ll face as an employer, an insurer and a member of the community in which we do business.

We’re excited about our sustainability journey and having our customers and community join us along the way. To find out more, click on the links below.