When I first started in insurance I struggled a bit with the public perception of the industry. So much so that one night, when I was out at a networking event talking to someone who asked what I did, I said that I was an insurance adviser, that it was a great industry to work in but hardly sexy. His response has stuck with me since. He told me that I needed to readjust my outlook, his wife had passed away at 32 years old, they had a young family and her life insurance claim paid out. He said, that the claim funds had helped them immensely and that insurance was sexy.
From that point I have looked at what we do from a different angle.
We provide people with chunks of money to relieve financial stress at times of need and that is extremely sexy!